An exclusive collaboration campaign with
NAGSHA X EMPOWER LOCAL
“Heritage in Every Thread, Empowered Locally”
Campaign idea:
Demonstrating how local businesses consistently strive to deliver exceptional quality and unique experiences to customers, combining craftsmanship with creativity to exceed expectations.
Mission:
To celebrate and uplift local businesses by showcasing their craftsmanship, quality, and innovation, driving pride in homegrown Emirati excellence.
Objectives:
Elevate the reputation of the Emirati industry, promoting its craftsmanship and innovation to a broader audience.
Shift the narrative to highlight the competitiveness and uniqueness of local products compared to foreign imports.
Address misconceptions about pricing, demonstrating that local quality comes with fair, value-driven pricing.
About Empower Local
Learn more about the campaign collaborating with NAGSHA.
Learn more about the NAGSHA X Empower Local collaboration
The collaboration would be promoted through a joint marketing campaign emphasizing the cultural significance behind each piece, the quality of local Emirati production, and the impact of supporting local businesses. With a shared vision ,both brands aim to showcase the strength and creativity of the Emirati heritage and industry, showing that local craftsmanship is not only equal to but can surpass global standards.
Tried These 5 Emirati Businesses:
Do the Long Queues Live Up to the Hype?
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